The Inside Joe Podcast

The Inside Joe Podcast Re-Branding / 2020
Adobe InDesign, Illustrator, Photoshop, After Effects.

The Inside Joe is a free-flowing podcast hosted by Joe Yoon and Andre Rodriguez that dives into the adventures, challenges and mishaps of being a millennial adult in the US.

Given the light-hearted, informal and raw nature of the podcast, The Inside Joe’s original logo was a far departure from the podcast’s essence, and did not represent the youthfulness and authenticity that The Inside Joe represents. The goal is to attract a younger and more diverse audience, and to give The Inside Joe the genuine, candid and raw visual identity that matches.